mattel.com stats and valuation

Basic Information
Created 1995-06-04
Updated 2019-05-03
Expires 2020-06-03
Owner Mattel, Inc.
Registrar MarkMonitor Inc.
Alexa Rank24344
Backlinks0
Semrush Rank1215
Domain Authority0/100
Pageviews45.19K/ Day
Worth98.96K
Last Updated:
Website Information
Title
Mattel Inc | The Official Home of Mattel Toys and Brands
viewport
width=device-width, initial-scale=1.0
title
Mattel Inc | The Official Home of Mattel Toys and Brands
description
The official website for your favorite Mattel toys and games including Barbie, American Girl, Fisher-Price, Hot Wheels, Monster High, MEGA, UNO, and many more!
generator
Drupal 8 (https://www.drupal.org)
mobileoptimized
width
handheldfriendly
true
Important Html Tags
  • H1 0
  • H2 8
  • H3 10
  • H4 0
  • STRONG 0
  • A 104
  • IMG 81
Page Size
64Kb
Code to Text Ratio
8.62% (Text size 5.52Kb and Code size 58.48Kb)
Http Header
HTTP/1.1 301 Moved Permanently
Content-Type: text/html; charset=UTF-8
Location: http://www.mattel.com/
Server: Microsoft-IIS/8.5
X-Powered-By: ASP.NET
Date: Fri, 02 Aug 2019 08:39:02 GMT
Content-Length: 145

HTTP/1.1 301 Moved Permanently
Server: AkamaiGHost
Content-Length: 0
Location: https://www.mattel.com/
Date: Fri, 02 Aug 2019 08:39:02 GMT
Connection: keep-alive
X-Robots-Tag: all

HTTP/1.1 307 Temporary Redirect
Server: nginx
Content-Type: text/html; charset=UTF-8
Content-Length: 0
Location: http://www.mattel.com/en-us/
X-Request-ID: v-fb0a865a-b500-11e9-986b-aba265f312f5
X-AH-Environment: prod
X-Geo-Country: US
Vary: X-Geo-Country
X-Age: 0
X-Iinfo: 1-29387261-29389403 SNNN RT(1564735067384 74441) q(0 0 0 0) r(1 1) U5
X-CDN: Incapsula
Date: Fri, 02 Aug 2019 08:39:02 GMT
Connection: keep-alive
Set-Cookie: visid_incap_1030155=+HGG4QdOSLuXwqp+AcMv8KX2Q10AAAAAQUIPAAAAAADALujKKjWEUdT9ozPWBzQ+; expires=Fri, 31 Jul 2020 11:30:13 GMT; path=/; Domain=.mattel.com
Set-Cookie: incap_ses_156_1030155=SQvXN9HIpgf1ETHgyjoqAqX2Q10AAAAADbjqQGVZs3SuSbkvPgrkkg==; path=/; Domain=.mattel.com
X-Robots-Tag: all

HTTP/1.1 301 Moved Permanently
Server: AkamaiGHost
Content-Length: 0
Location: https://www.mattel.com/en-us/
Date: Fri, 02 Aug 2019 08:39:02 GMT
Connection: keep-alive
X-Robots-Tag: all

HTTP/1.1 301 Moved Permanently
Server: nginx
Content-Type: text/html; charset=UTF-8
Content-Length: 5774
X-Drupal-Route-Normalizer: 1
X-UA-Compatible: IE=edge
Content-Language: en
X-Content-Type-Options: nosniff
X-Frame-Options: SAMEORIGIN
X-Generator: Drupal 8 (https://www.drupal.org)
X-Drupal-Cache: HIT
Location: https://www.mattel.com/en-us
X-Request-ID: v-d03a7a26-b4ff-11e9-8fc1-97abc908e48d
X-AH-Environment: prod
X-Geo-Country: US
Vary: X-Geo-Country
X-Cache-Hits: 108
X-Age: 501
X-Iinfo: 1-29387261-29389403 SNNN RT(1564735067384 74632) q(0 0 0 0) r(0 0) U5
X-CDN: Incapsula
Cache-Control: public, max-age=900
Date: Fri, 02 Aug 2019 08:39:03 GMT
Connection: keep-alive
Set-Cookie: visid_incap_1030155=+HGG4QdOSLuXwqp+AcMv8KX2Q10AAAAAQUIPAAAAAADALujKKjWEUdT9ozPWBzQ+; expires=Fri, 31 Jul 2020 11:30:13 GMT; path=/; Domain=.mattel.com
Set-Cookie: incap_ses_156_1030155=VhDdWMYs7ln1ETHgyjoqAqb2Q10AAAAAgQpk2mGdabOC1T/BVCcLhA==; path=/; Domain=.mattel.com
X-Robots-Tag: all

HTTP/1.1 200 OK
Server: nginx
Content-Type: text/html; charset=UTF-8
X-Drupal-Dynamic-Cache: HIT
Link: <https://www.mattel.com/en-us>; rel="shortlink", <https://www.mattel.com/en-us>; rel="canonical"
Link: </en-us/homepage>; rel="revision"
X-UA-Compatible: IE=edge
Content-Language: en
X-Content-Type-Options: nosniff
X-Frame-Options: SAMEORIGIN
Last-Modified: Wed, 31 Jul 2019 21:57:50 GMT
ETag: "1564610270"
X-Generator: Drupal 8 (https://www.drupal.org)
X-Drupal-Cache: HIT
X-Request-ID: v-89e995ae-b494-11e9-8a6c-ff61eda0cec0
X-AH-Environment: prod
X-Geo-Country: US
X-Cache-Hits: 15912
X-Age: 46575
X-Iinfo: 1-29387261-29389403 SNNN RT(1564735067384 74766) q(0 0 0 1) r(1 2) U5
X-CDN: Incapsula
Vary: cookie
Vary: x-geo-country
Cache-Control: public, max-age=604800
Expires: Fri, 09 Aug 2019 08:39:03 GMT
Date: Fri, 02 Aug 2019 08:39:03 GMT
Transfer-Encoding:  chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: visid_incap_1030155=+HGG4QdOSLuXwqp+AcMv8KX2Q10AAAAAQUIPAAAAAADALujKKjWEUdT9ozPWBzQ+; expires=Fri, 31 Jul 2020 11:30:13 GMT; path=/; Domain=.mattel.com
Set-Cookie: incap_ses_156_1030155=7bYqFc97cVL1ETHgyjoqAqb2Q10AAAAA0P4yGvWDu7tAIybDzZnMmw==; path=/; Domain=.mattel.com
X-Robots-Tag: all

Semrush Metrics
Semrush Rank1215Rank based on keywords, cost and organic traffic
Keywords339932Number of keywords in top 20 Google SERP
Organic Traffic2595491Number of visitors coming from top 20 search results
Cost (in USD)785743$How much need to spend if get same number of visitors from Google Adwords
Adwords Keyword517Keywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords Traffic39503Number of visitors brought to the website via paid search results.
Adwords budget (in USD)20435$Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).

View Full Report

DNS Report
HostTypeClassTTLExtra
mattel.comMXIN900pri: 10
target: maila.mattel.com
mattel.comMXIN900pri: 30
target: mailc.mattel.com
mattel.comMXIN900pri: 10
target: mailb.mattel.com
mattel.comTXTIN3600txt: 363-242-484
entries: Array
mattel.comTXTIN3600txt: MS=ms32300319
entries: Array
mattel.comTXTIN3600txt: globalsign-domain-verification=pDtpZs5zlfezawJtY1S9biKFk7cOtLvQkf-Gpipivm
entries: Array
mattel.comTXTIN3600txt: v=spf1 ip4:156.20.174.28 ip4:156.20.174.19 ip4:156.20.174.20 ip4:156.20.226.21 ip4:156.20.226.22 ip4:156.20.226.28 ip4:63.100.125.35 ip4:195.108.1.26 ip4:202.64.121.134 ip4:209.34.72.104 ip4:156.20.30.143 ip4:148.163.157.28 ip4:148.163.159.28 include:o365.connector.mattel.com include:spf.protection.outlook.com include:spf.mandrillapp.com -all
entries: Array
mattel.comTXTIN3600txt: s3STULtuaC+JAYVIErkuu1jxN4b7luXvu+1dGR6UPlJiVsq+mJTx/+uVjFK9aBenktzLyg3YvvIH3U/JDtnGyg==
entries: Array
mattel.comTXTIN3600txt: ciscocidomainverification=1db3115a9241d383c0dfcf306debfa682494a0323e4f8e91c6d4b7761d19dd16
entries: Array
mattel.comAIN43200ip: 156.20.172.22
mattel.comSOAIN86400mname: ns1.markmonitor.com
rname: hostmaster.markmonitor.com
serial: 2019072904
refresh: 86400
retry: 3600
expire: 2592000
minimum-ttl: 172800
mattel.comNSIN21383target: ns4.markmonitor.com
mattel.comNSIN21383target: ns7.markmonitor.com
mattel.comNSIN21383target: ns3.markmonitor.com
mattel.comNSIN21383target: ns5.markmonitor.com
mattel.comNSIN21383target: ns1.markmonitor.com
mattel.comNSIN21383target: ns6.markmonitor.com
mattel.comNSIN21383target: ns2.markmonitor.com
IP Address Information
Server IP
156.20.172.22
Server Location
El Segundo,CA,United States
ISP
MATTEL
Location on MAP
Domain Whois Record
	     Domain Name: MATTEL.COM
   Registry Domain ID: 386612_DOMAIN_COM-VRSN
   Registrar WHOIS Server: whois.markmonitor.com
   Registrar URL: http://www.markmonitor.com
   Updated Date: 2019-05-03T09:22:26Z
   Creation Date: 1995-06-05T04:00:00Z
   Registry Expiry Date: 2020-06-04T04:00:00Z
   Registrar: MarkMonitor Inc.
   Registrar IANA ID: 292
   Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
   Registrar Abuse Contact Phone: +1.2083895740
   Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
   Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
   Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
   Name Server: NS1.MARKMONITOR.COM
   Name Server: NS2.MARKMONITOR.COM
   Name Server: NS3.MARKMONITOR.COM
   Name Server: NS4.MARKMONITOR.COM
   Name Server: NS5.MARKMONITOR.COM
   Name Server: NS6.MARKMONITOR.COM
   Name Server: NS7.MARKMONITOR.COM
   DNSSEC: unsigned
   URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2019-08-02T08:38:51Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar.  Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.

Domain Name: mattel.com
Registry Domain ID: 386612_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2019-05-03T02:22:26-0700
Creation Date: 1995-06-05T00:00:00-0700
Registrar Registration Expiration Date: 2020-06-03T00:00:00-0700
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895740
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registrant Organization: Mattel, Inc.
Registrant State/Province: CA
Registrant Country: US
Admin Organization: Mattel, Inc.
Admin State/Province: CA
Admin Country: US
Tech Organization: Mattel, Inc.
Tech State/Province: CA
Tech Country: US
Name Server: ns1.markmonitor.com
Name Server: ns6.markmonitor.com
Name Server: ns4.markmonitor.com
Name Server: ns7.markmonitor.com
Name Server: ns5.markmonitor.com
Name Server: ns3.markmonitor.com
Name Server: ns2.markmonitor.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2019-08-02T01:39:02-0700 <<<

For more information on WHOIS status codes, please visit:
  https://www.icann.org/resources/pages/epp-status-codes

If you wish to contact this domain’s Registrant, Administrative, or Technical
contact, and such email address is not visible above, you may do so via our web
form, pursuant to ICANN’s Temporary Specification. To verify that you are not a
robot, please enter your email address to receive a link to a page that
facilitates email communication with the relevant contact(s).

Web-based WHOIS:
  https://domains.markmonitor.com/whois

If you have a legitimate interest in viewing the non-public WHOIS details, send
your request and the reasons for your request to whoisrequest@markmonitor.com
and specify the domain name in the subject line. We will review that request and
may ask for supporting documentation and explanation.

The data in MarkMonitor’s WHOIS database is provided for information purposes,
and to assist persons in obtaining information about or related to a domain
name’s registration record. While MarkMonitor believes the data to be accurate,
the data is provided "as is" with no guarantee or warranties regarding its
accuracy.

By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:
  (1) allow, enable, or otherwise support the transmission by email, telephone,
or facsimile of mass, unsolicited, commercial advertising, or spam; or
  (2) enable high volume, automated, or electronic processes that send queries,
data, or email to MarkMonitor (or its systems) or the domain name contacts (or
its systems).

MarkMonitor.com reserves the right to modify these terms at any time.

By submitting this query, you agree to abide by this policy.

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Visit MarkMonitor at https://www.markmonitor.com
Contact us at +1.8007459229
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