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- By: S. Kelley When Do You Start Counting? Let's be frank (or Joe for that matter). Most of us don't like pain. Arnold Schwarzenegger, champion bodybuilder and erstwhile Terminator, viewed Muhammed Ali as a great role model for success. He recounted a terrific story about The Greatest in an interview in the '70s. As Schwarzenegger explained it, Ali was asked, "How many sit-ups do you do?" He said, "I don't know". "I don't count my sit-ups... I only start counting when it start to hurt! When I begin to feel the pain, that's when I start counting, because that's when it really counts." More Schwarzenegger and his "Six Rules of Success" can be found in our previous post here! But stick around first and try to FOCUS! ; ) So, what do Arnold Schwarzenegger, Muhammad Ali and even great Olympic curlers have in common? Yes. They may all seem to be strange bedfellows, but they embody a basic tenet of success and goal-achievement: If it were easy, everyone would be doing it. While watching the 2018 Olympics the other day, I found myself mesmerized not by snowboarders or skiers and their death-defying leaps. No, it was curling that fascinated me. An ordinary-looking guy was sort of ice-bowling a disk while his partner furiously swept alongside the sliding granite stone. It almost looked . . . easy. The announcer must have been reading my mind. "Don't forget, folks. If it were easy, everybody would be doing it." Turns out that hurtling a 40-pound rock down a sheet of slippery ice while trying to hit a small target takes (certainly) some level of athleticism, patience and an enormous amount of SKILL. In short, becoming an Olympic curler is likely to take years of hard work, training, sacrifice and involve some pain. Piers Steel, author of the Procrastination Equation, talks about an elite cyclist's trick for pushing past the pain threshold: micro-goal-setting. "Ivan Basso (aka Ivan the Terrible) is one of the best mountain bike riders of all time. One of his motivational tricks is to set a series of targets for the race, each one within sight and as short as thirty seconds if negotiating a series of bends. One at a time, he focuses on finishing each one." Steel recounts a similar story about micro-goal-setting -- but one with life-or-death consequences.: "Inch by inch, life's a cinch; yard by yard, life is hard. How powerful is this mantra? Joe Simpson, in one of mountaineering's greatest survival stories, used it to save his life. Left for dead at the bottom of a crevasse in an isolated Peruvian mountain with a shattered shinbone, he had three days to pull himself to a base camp through five miles of truly treacherous glacier field or be really dead. He was already utterly exhausted from an arduous marathon of an ascent, with no food and only a little water, so this journey should have been impossible, except for one critical survival tool: his wristwatch. With it, he set goals. Setting the alarm for twenty minutes at a time, he made for a nearby rock or drift — he was elated when he reached it in time and he despaired when he didn't. Battling exhaustion, pain, and eventually delirium, he repeated the same process hundreds of times and ultimately reached the perimeter of the base camp just hours before his friends' intended departure." (Read the entire article here: Crazy, right? It ALL comes down to pain. Or, to be more accurate, your pain threshold. How much pain and frustration can you endure before you give up? Can you be like Ali and Schwarzenegger and use pain as the signal to BEGIN counting? Challenge yourself every day — starting today. Become uncomfortable with comfort. Brian Tracy likes to say that "Comfort is the great enemy of success." Become comfortable with discomfort AND pain. DO the work until it hurts AND THEN START COUNTING! More PAINful advice here: A great article in Runner's World, "Tricks To Push Through Midrace Pain," ( offers some advice for making it through a seemingly impossible challenge, with techniques that can be applied to any discipline, not just running. The author discusses how to stick to the grind despite the pain by recalling past sacrifices, practicing gratitude and even meditating. Another insightful article similarly discusses the idea of "training for pain." (. Pushing your training in intervals, it points out, increases your tolerance for pain and exertion naturally. Tricks such as external distractions and relaxation exercises can help nudge you farther on your quest (be it a race or another type of goal achievement. If all else fails, we are advised to: "Suck it up." So, dear reader, one final time, when do you start counting?
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